YOUSEUM

Instagram museums, it’s a thing nowadays.. When we at Natwerk got ask to help set up an Instagram museum in Amsterdam, we had to start with building a brand. I created the name: YOUSEUM. Because in an old-fashioned museum it isn’t about you at all, but in an instagram museum it is. The brand positioning was created together with the team at Natwerk as well as the creation of the installations.

Although the museum is about having fun, it’s also about the sometimes crinching feeling that lies underneath and a critical note: is it fun drowning in likes or posing with millions worth of gold. Is that what life is really about? That critical note makes YOUSEUM unique in its positioning. The success of YOUSEUM Amsterdam allowed them to expand to 3 other locations in the Netherlands and even internationally with openings in Oberhausen and Stockholm.