Campaign created for Lebara's new product Lebara Sim Only, focused on brand re-positioning and recognition through the intro campaign Lebara - Niet te stoppen (Lebara - Unstoppable).
The campaign for telecom provider Lebara evolved around renewing the brand identity and increasing brand awareness within the target group (millennials). Through TV & online commercials and striking OOH advertising, only one month after the campaign launch, Lebara generated more than 10.000 new clients per month.