BOLS

BOLS KOMT MET EEN BIERTJE

Bols, the famous Dutch genever is beer's little best friend. They literally go hand in hand in each Dutch cafe. For that reason I'd figured that a great PR stunt would be saying:“Bols komt met een biertje”. Which means; Bols comes with a beer, what in Dutch also means; Bols will start producing beer. It was a great way to celebrate the friendship of these two all-time bar heroes and give the old timers a new vibe with a new look and feel and a lot of media attention.