Bols, the famous Dutch genever is beer's little best friend. They literally go hand in hand in each Dutch cafe. For that reason I'd figured that a great PR stunt would be saying:“Bols komt met een biertje”. Which means; Bols comes with a beer, what in Dutch also means; Bols will start producing beer. It was a great way to celebrate the friendship of these two all-time bar heroes and give the old timers a new vibe with a new look and feel and a lot of media attention.