Online Commercial + Activation
The Dutch roadside assistance service ANWB, wanted to reach out to a new target group: young adults.
So I invented a special service that brings people back home safely (in their own car) after partying at festivals: really relevant during the festival season. This service allows party goers to drive to the festival, and not worry about how to get home in one piece.
People can actually win this service during the Dutch festival season via the party agenda application IMIN. The video announcing the service hit more than 36,000 views on ANWB’s Facebook page in only a few hours, and more than 200,000 views during the first Adidas and Ajax wanted to give back to Amsterdam. weekend.